TWICE’s “THIS IS FOR”: The 2025 K-Pop Comeback Redefining Longevity and Global Impact
TWICE’s Fourth Full Album: A New Benchmark in K-Pop
On July 11, 2025, TWICE—one of the most influential girl groups in K-pop—returns with their highly anticipated fourth full-length album, “THIS IS FOR.” This comeback is not just a musical release; it’s a cultural event that embodies the group’s artistic evolution and enduring global appeal. The album, featuring 14 tracks and a sophisticated visual reinvention, is already generating massive buzz across international fan communities and mainstream media.
The Power of a Comeback: Why “THIS IS FOR” Matters
In K-pop, a comeback is more than a routine release. It’s a meticulously orchestrated moment, marked by teaser campaigns, visual transformations, and an outpouring of fan engagement. For TWICE, “THIS IS FOR” signals a new era—one that showcases maturity, resilience, and a willingness to push creative boundaries nine years after their debut.
- Teaser Campaigns: The group unveiled the “INTRO: FOUR” video, featuring all nine members in chic blue outfits, sparking immediate conversation about a bold new concept.
- Global Anticipation: Teasers quickly amassed millions of views, with comment sections brimming in multiple languages, highlighting TWICE’s reach beyond Korea.
- Social Media Impact: #TWICE_THISISFOR trended worldwide, with hundreds of thousands of fan posts within 24 hours—a testament to the group’s cultural footprint.
Tracklist and Artistic Evolution
“THIS IS FOR” stands out with a diverse 14-song tracklist that balances group performances with innovative sub-unit tracks, reminiscent of their acclaimed “Formula of Love: O+T=<3” album.
| Track No. | Title | Notable Feature |
|---|---|---|
| 1 | Four | Opening statement |
| 2 | This Is For | Title track |
| 3 | Options | |
| 4 | Mars | |
| 5 | Right Hand Girl | |
| 6 | Peach Gelato | |
| 7 | Hi Hello | |
| 8 | Battitude | Sub-unit A |
| 9 | Dat Ahh Dat Ooh | Sub-unit B |
| 10 | Let Love Go | Sub-unit C |
| 11 | G.O.A.T. | Sub-unit D |
| 12 | Talk | Sub-unit E |
| 13 | Seesaw | |
| 14 | Heartbreak Avenue |
The inclusion of five sub-unit tracks allows members to showcase individual artistry while maintaining group cohesion, a move that deepens fan connection and broadens TWICE’s musical palette.
Visual Reinvention: Embracing Maturity
TWICE’s visual teasers for this comeback have ignited discussions about a mature and cohesive new image. The group has moved beyond their previous bubblegum pop aesthetic, opting for a striking, sophisticated look that resonates with both longtime fans and new listeners. This visual transformation is more than a style update—it’s a statement of artistic growth and relevance in a rapidly evolving industry.
Enduring Popularity: Data and Fan Engagement
- YouTube Teaser Engagement: Teasers for “THIS IS FOR” surpassed several million views within 48 hours, with fans from around the world expressing excitement and support in multiple languages.
- Pre-Order Surge: Early pre-order numbers for the album have soared into the high hundreds of thousands, reflecting unwavering demand for TWICE’s music.
- Fandom Projects: International fans have organized billboard campaigns and streaming parties, demonstrating the organizational power and passion of the ONCE fandom.
Navigating the “7-Year Curse”: A Testament to Longevity
K-pop is notorious for its so-called “7-year curse,” where many groups struggle to maintain relevance beyond their initial contract period. TWICE’s ability to thrive nine years after debut is a rare achievement, sparking admiration and analysis within the industry. Their sustained success is a result of strategic reinvention, strong group identity, and a deep connection with fans.
What Sets “THIS IS FOR” Apart?
- Conceptual Depth: The album’s teasers and tracklist suggest a blend of signature pop hooks with more mature, introspective themes, hinting at sonic diversity and emotional resonance.
- Global Strategy: TWICE’s promotional rollout, including a world tour announcement and multilingual engagement, underscores their commitment to international fans.
- Merchandising Excellence: The “CONFETTI ver.” album package offers exclusive collectibles, from photo cards to lyric books, enhancing the fan experience and driving pre-order excitement.
Actionable Strategies for Fans and Industry Observers
- Engage Early: Participate in streaming parties and social media campaigns to amplify the album’s impact and support TWICE’s chart performance.
- Explore Sub-Unit Tracks: Dive into the sub-unit songs to appreciate the members’ individual strengths and creative synergy.
- Celebrate Community: Join fan-led initiatives—whether digital or in-person—to foster a sense of belonging and shared anticipation.
- Monitor Trends: Watch how “THIS IS FOR” influences K-pop’s visual and musical direction, setting benchmarks for future releases.
Implications for the K-Pop Industry
TWICE’s 2025 comeback is more than a milestone for the group—it’s a case study in sustained global relevance, fan-driven promotion, and the power of reinvention. As K-pop continues to expand its international footprint, TWICE’s journey offers valuable lessons on adaptability, authenticity, and the importance of nurturing a loyal community.
Conclusion
In summary, “THIS IS FOR” is poised to become a defining moment in both TWICE’s career and the broader K-pop landscape. With a bold new concept, record-breaking engagement, and a dedicated global fanbase, TWICE continues to inspire and connect audiences worldwide—proving that true longevity in music comes from both innovation and heart.
For more information on TWICE and their music, visit Darakroom for the latest K-pop news and updates.
